Blog

Understanding the UTM Parameters Best Practices for Website Success

2 May 2019 By Evans Walsh
Measuring the return on investment of digital marketing campaigns is the biggest challenge for many SEOs and social media marketers. However, the good news now is that there is no need to be in the dark when it comes to availing the key indicators of marketing ROI as leads, website traffic, and conversion with the […]
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How to Optimize Your Product Page for Voice Search

1 May 2019 By Callum Mundine
No one knows exactly how the future will turn out, but we can try and make our own predictions, even though we will most likely forget them over time. In this ever-evolving world, there isn’t a shortage of ambitious and rather contradictory forecasts—especially when it comes to voice technology. What we do know for sure […]
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5 Amazing Tips for Startups to Grow Their Social Media Audience

18 Apr 2019 By Marquis Matson
  From the first time Six Degrees was created in 1997 to the time when blogging sites became popular in 1999, social media created a sensation that is still popular in today’s world. It is this sensation that brought the world Facebook, Twitter, YouTube, Pinterest, LinkedIn, among others. Today, social media is one of the […]
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The Ultimate Guide to Creating an Effective Skyscraper Content Strategy

4 Apr 2019 By Aljaz Fajmut
Want to win the content war with linkable content that gets shared by influencers and appeases Google? It’s time to go along with skyscraper content.   Back in 2015, Google launched an algorithm called RankBrain. In case RankBrain slipped under your radar, it’s an Artificial Intelligence-driven algorithm that uses AI to sort its search results. […]
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15 Local SEO Marketing Trends to Help Boost Traffic

24 Mar 2019 By Louise N
  Local SEO is a critical marketing tool for small businesses. Location is a key factor to any SEO strategy. With the prevalence of mobile devices, many consumers are searching on the go and looking for nearby businesses. Proven and tested SEO implementation can boost organic traffic to your website.   “Laws” that the search […]
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How To Build Topic Clusters To Boost Your SEO

22 Mar 2019 By Aljaz Fajmut
If you’ve tried a few things to boost your SEO, but they haven’t quite worked, it’s time to wheel out your new secret weapon: Topic clusters.   Topic clusters combine content marketing with internal linking to fabulous effect. In short, they help to position you as an expert on a particular topic and thus put […]
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7 Common Risks Involved in a Link Building Campaign

20 Mar 2019 By Sam Zaman
One of the most commonly misunderstood aspects of search engine optimization is link building.   Incorporating link building in your SEO campaigns will boost your rankings and bring you more visitors.   This is because when people link to your site, it shows Google that your site is of value to others. Google tries to […]
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How to Effectively Implement Intent Research in Your SEO Strategy

22 Feb 2019 By Aljaz Fajmut
  We all love keywords. Google loves ‘em, your customers love ‘em. You love them.   But the way keywords work has changed. As well as optimizing your content with the right keywords, you now need to understand the user intent behind the keywords your customers are using.   In this article, we’re going to […]
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