Search Engine Optimization (SEO) is the only way to increase your website presence, reach your target audience and have your readers take action. This is done with proper keyword use, link building, content creation, social media marketing and consistent maintenance. Once you have completed each of these goals, your content will have a better chance at reaching top rank within any search engine.
Consumers use keywords to find the content they need on the major search engines. Search engines then seek out content with these words as they index various websites. In order for your content to be found you must use keywords you know your audience would use to find you. Choose the main words you feel represent your company and what you do and incorporate them throughout your content naturally. This is not a guessing game; however, you need to perform proper research to find the words that fit your industry best, including those you’re your competitors are using. As a word of caution though, do not use these words too often; search engines tend to penalize content that uses this practice.
Link building is the process of incorporating links to quality blogs on the internet as well as other relevant content that reinforces your message. As a company you want to ensure your audience that you know what you’re talking about; that you are the expert. This is accomplished with content that proves your point. When you use the links from your own website to provide your audience with consistent, relevant content, it keeps them coming back to you.
In order to stay on top of search engine rankings, you must have up-to-date, consistent content. Create content by writing articles, keeping a blog, creating videos or lists; any type of content that keeps your audience engaged. Since everyone has a different way of viewing content, the more options you give them, the more likely they are to view it. Best of all, search engines will recognize your content and promote it effectively.
Social media has made its mark in how we do business today. Just about every company needs a Facebook, Twitter and Pinterest page in order to remain relevant. Through social media you are able to keep your audience informed with constant, quick updates that they can easily digest and use. Short posts that are relevant and informative can easily become viral in a short amount of time with social media. Search engines will pick up on the popularity of your social media efforts and display them along with your website and other content.
Search engines will demote content that is not continuously updated. If you are in a rapidly developing industry, your content could disappear from search engines even faster than you might think. In order to maintain your rank, or even improve it, you have to consistently be updating your platform with new, relevant content. It is important to ensure that your consistent content is accurate all of the time so when a consumer does approach you, you are able to provide them with all the information they need to make an educated decision.
Visit us now to learn more about how you can use SEO media strategies to get top ranking on any search engine.