Engaging content is the number one way to get your company noticed and because you only have a few seconds to capture the attention of the reader, you need to do it well. The average internet user is looking for quick information on the search engines, but will only spend a few seconds on each page before moving on, if they are not intrigued. As they scroll through all their options, what are you going to do to get their attention? Give your readers what they want with content that will have them coming back for more.
The key to developing effective content is versatility. When you give your audience a wide variety of content you increase the chances of engaging them in more ways than one. You can create content through product pages, blog posts, articles, videos, infographics, and slideshows. Each type of content appeals to a different audience, which enhances your ability to gain a larger target audience. With diversified content, you give readers the ability to become captured by your content as well as give the search engines multiple chances to index your pages. In the end, it means more exposure for your company.
Engaging content means keeping your audience interested in what you have to say from the get go; you have to hook them from the very beginning. They are more likely to see your content all the way through if you provide them with information they consider valuable within the first few seconds of glancing over your content. Get them to trust you by speaking with authority on your product and showing them the benefit right away. You can then use the remaining content to reassure them with the facts to prove your point.
Your target audience has content pushed on them everywhere they go. You want to make your content feel effortless and therefore, pleasant to read. As soon as a reader does not understand something, they will move on to content that is more readable and engaging. When you deliver a message that is palatable to the masses, you are able to reach the largest audience possible.
Just as your content is important, so is the use of your keywords. Keyword stuffing is looked upon very poorly by the search engines, forcing them to penalize your site by not indexing it. This means that your content never has a chance of getting in front of the right audience.
In order to get more online traffic and show up on all the major search engines you must show your audience what your company has to offer. Engage them with eye catching graphics, entertaining videos, easy to read articles and up to date blogs. Once you find your company’s voice, you can speak with authority, provide your audience with facts and give them information they can trust.
If you are ready to provide your company with the content that is engaging and delivers results, click here to learn how we can help.